Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "data" Tag

Out of Home in the Era of Big Data

January 19th, 2017 | by Matthew Noll

Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte.  (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data,

How Big is Your Data?

September 29th, 2016 | by Michael Cooper

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence,

OOH Beats Online in Mobile World

March 15th, 2016 | by Mark Boidman

The out of home (OOH) media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering

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