Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Enabling Private Marketplaces

Enabling Private Marketplaces

John Laramie | February 17th, 2016

The goal of technology is to help make life easier. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to...

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CES Ad Industry

What CES Offers to the Ad Industry

Stephen Freitas | February 1st, 2016

This is part two in a two-part series. Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate...

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GracePoint Billboard

The Digital Renaissance of OOH Advertising

James Price | January 26th, 2016

Have you ever heard the explanation as to why the wheelbase for cars is the width they are today? In short, the car wheelbase follows the wagon wheelbase, and didn’t change because the roads were made...

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Folding Screen

A Report From the Future

Stephen Freitas | January 15th, 2016

After living through another December filled with parties, hordes of shoppers at malls, and a desire to stick with New Year resolutions, the Consumer Electronics Show (CES) is a jolt back to reality in the first...

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Delta Dental of Minnesota Poster

10 Reasons to Celebrate OOH in 2015

Nancy Fletcher | December 21st, 2015

Celebrated author Margaret Atwood once wrote, “Opti­mism means better than reality; pessi­mism means worse than reality. I’m a realist.” I’m a realist, too. As we come to the end of 2015 and embrace a New Year,...

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PickNSaveBillboard

Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver.  The numbers are compelling:  every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising...

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OOH HungerGames Kiosk

Drive ‘Digital Labor’ To Extinction

Ken Sahlin | November 30th, 2015

It’s a cold night in the Paleolithic Era. Your ancestors huddle naked around a glowing fire. They’re probably eating glyptodon, an extinct giant armadillo whose deliciousness was surpassed only by its stupidity. One of those ancestors...

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