Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

DynamicTransformationofDigital

The Dynamic Transformation of Digital OOH

Ben Putland | September 17th, 2015

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative...

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Coca-Cola Digital Billboard

The State of OOH Advertising in 2015

Nurlan Urazbaev | August 25th, 2015

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength. The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the...

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Apple TV Digital Billboard

Delivering A Consistent Brand

Stephen Freitas | August 17th, 2015

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to...

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iot Global OOH Trends

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands.  Brands such as Diageo and Mondelez are connecting their products on the...

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Digital Kiosk New York

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in...

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