Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

The State of Programmatic in OOH Advertising

Nurlan Urazbaev | April 12th, 2016

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. My questions were answered by: Helma Larkin, CEO,  Posterscope US...

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Disruptive Change Brings Opportunities for OOH Advertising

Stephen Freitas | March 29th, 2016

Disruptive change brings opportunities. Amidst today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these...

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The Sharability of OOH

Stephen Freitas | March 8th, 2016

Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity...

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Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver.  The numbers are compelling:  every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising...

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iot Global OOH Trends

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands.  Brands such as Diageo and Mondelez are connecting their products on the...

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Digital Kiosk New York

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in...

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