Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

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10 Media Trends for 2017 and Beyond

Tom Goodwin | March 20th, 2017

March 20, 2017 Things are never going to be as slow, simple and straightforward as they are today. But not everything is changing. If you go to a remote village, things remain much the same. If...

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CES and the Road to Autonomous Cars

Stephen Freitas | January 10th, 2017

The Consumer Electronics Show (CES) opens in first days of January each year, serving tantalizing predictions for a brighter future. More than 170,000 tech enthusiasts descended on Las Vegas this month to experience the latest innovations...

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In 2017, OOH Will Do Well and Do Good

Nancy Fletcher | December 8th, 2016

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports...

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The Three Forces Driving Disruption in OOH

Jeff Tan | June 14th, 2016

This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the forces driving disruption in OOH Part Two – Explores Geo Audience Insights; using mobile data to inform...

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Context Marketing

Giving OOH Context

Josh Cohen | April 26th, 2016

In the OOH industry, we’re constantly scrambling to integrate trending technologies into our inventory, seeking new value opportunities for clients. However, value is only generated when technology is leveraged by the right strategy. In our current...

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Programmatic OOH

The State of Programmatic in OOH Advertising

Nurlan Urazbaev | April 12th, 2016

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. My questions were answered by: Helma Larkin, CEO,  Posterscope US...

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Disruptive Change

Disruptive Change Brings Opportunities for OOH Advertising

Stephen Freitas | March 29th, 2016

Disruptive change brings opportunities. Amidst today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these...

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