Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Innovation" Category

galaxy-wallpaper-31.jpg

The Future of OOH is in the Stars

Mike Gamaroff | February 6th, 2017

No, this headline is not about placing billboards in space – although that was once proposed by Richard Branson who thought he could use powerful lasers to project a Virgin logo onto the lunar surface that...

Read More
data-pic3

Out of Home in the Era of Big Data

Matthew Noll | January 19th, 2017

Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte.  (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s...

Read More
data-1

How Big is Your Data?

Michael Cooper | September 29th, 2016

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence, “Our data is of a scale, that it would take a NASA ‘super computer’ three years...

Read More
yellow-brick-road

When in Doubt, Follow the Yellow Brick Road

Stephen Freitas | September 20th, 2016

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every...

Read More
Capture

The Future of OOH Buying is Real-Time

Jeff Tan | July 21st, 2016

This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH Part Two – Explores Geo Audience Insights; using mobile data to...

Read More
Feel the Real Billboard

How OOH Can Win the Digital Game

Clive Punter | June 9th, 2016

At the 57th annual FEPE Congress in Barcelona last week, I joined OOH advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. This year’s conversation centered on...

Read More
Enabling Private Marketplaces

Enabling Private Marketplaces

John Laramie | February 17th, 2016

The goal of technology is to help make life easier. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to...

Read More
CES Ad Industry

What CES Offers to the Ad Industry

Stephen Freitas | February 1st, 2016

This is part two in a two-part series. Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate...

Read More
Back to Top ↑