Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

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OOH is a Core Media Buy in the Digital Age

Dan Levi | December 2nd, 2016

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to...

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Wireless Revenue for OOH Assets: The Reality

Erica Robertson | October 25th, 2016

OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. Whether for...

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Art + Science: Making OOH Powerful Advertising

Stephen Freitas | October 7th, 2016

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more...

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How Big is Your Data?

Michael Cooper | September 29th, 2016

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence, “Our data is of a scale, that it would take a NASA ‘super computer’ three years...

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When in Doubt, Follow the Yellow Brick Road

Stephen Freitas | September 20th, 2016

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every...

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A Global Outlook – Inspiring OOH

Mark Flys | August 15th, 2016

In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures...

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Five Tips to Make Your DOOH Campaign Awesome

Neil Morris | July 26th, 2016

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now...

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The Future of OOH Buying is Real-Time

Jeff Tan | July 21st, 2016

This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH Part Two – Explores Geo Audience Insights; using mobile data to...

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